What do I need to smoke to come up with a slogan as brilliant and as imaginative as the one the executives of Pasig City came up with? (See http://www.spot.ph/files/2009/06/3_pasig.jpg.)
"Sige" is THE action word that is exactly calibrated for this goal. While it is a Tagalog word which means "to continue" (whatever it is that Pasig does), nobody can miss the double entendre here. After all, everybody knows that "sige" also means "to act, play, or perform" in Yipunu, which is a Bantu language spoken by 50,000 people in Congo and the Tchibanga region of Gabon. Repeat the word twice in one line, "SIGe...SIGe PA," and -- voila! -- you have a major, major slogan that is super, super memorable!
But, of course, in any great slogan, "the art is in the details."
Of course, one could also be tempted to think that the SIGe in the slogan refers to silicon-germanium (SiGe), which is an alloy commonly used as a semiconductor material in integrated circuits for heterojunction bipolar transistors, and he/she would not be far off. After all, the slogan exudes high-tech -- think eCommerce, eBusiness, et cetera. Except of course that the e in SIGe, unlike the three letters preceding it, is not just in lowercase but is also -- note closely -- encircled!
Now this, my friend, is simply genius at work!
II. What to "smoke" to achieve an ultra-altered state of consciousness
In order to achieve the elevated state of consciousness achieved by the Pasig City officials which allowed them to devise this slogan, I consulted my albularyo and he recommended the following steps:
(1) Take a small bucket, preferably a tabo;
(2) Go to Pasig River and fill up the tabo with water (etc.) from the river;
(3) Boil the water; and
(4) Inhale the steam coming from the boiling Pasig water.
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